Indonesia is among the markets where BNP Paribas is exploring an onshore presence, adding to existing domestic wealth operations in India and Taiwan as well as its offshore services in Singapore and Hong Kong.
Wednesday 20, February 2019
(Bloomberg) – BNP Paribas’s Head of Wealth Management for Asia Pacific said that the lender is hiring relationship managers in Asia and considering a push into more of the region’s onshore private banking markets.
The Paris-based lender is looking to add “a few dozen” to its existing headcount of around 300 wealth bankers, Pierre Vrielinck said in a recent interview. The hiring is part of a key strategic move to capture assets and the growth in Asia, Vrielinck said. “You have to be present in all regions, both offshore and onshore."
In the past, the big global banks served their wealthy clients in Asia mostly from the big offshore centres of Singapore and Hong Kong, offering a wide range of international investment products. More recently, they have been establishing onshore operations as well to tap into the growing pool of assets held in those countries.
Indonesia is a particular target of DBS Group Holdings and Oversea-Chinese Banking Corporation, Singapore-based banks with large wealth management operations, especially after a tax amnesty in 2016-2017 unearthed some $346 billion in previously undeclared assets, of which about $262 billion is parked onshore.
"When you look at the wealth generated in Indonesia, the potential of Indonesia, it’s a massively important country in the region," said Vrielinck.
BNP Paribas plans to boost assets under management in Asia to $120 billion by 2020, from about $100 billion at present, Vrielinck said last year. The French bank was ranked ninth, behind UBS Group and other Swiss, US and Singaporean giants of the wealth business, in the 2017 league tables compiled by Asian Private Banker.
The hiring and the onshore banking push reflect BNP Paribas’s desire to “be in the tier-one division,” Vrielinck said.